Sound OnSound OnSound On
Home of The Olympics (Paris 2024)
Eurosport
Client: AKQA
2024How We Made It
We layered environmental textures – crowds, cheers, traffic, footsteps – to evoke the rhythm of Paris during the Games. The sound design was shaped to enhance the visuals without overpowering them, while we also supported the team in selecting a high-energy, emotionally charged track to elevate the spirit of the spot.