Sound OnSound OnSound On
Guinness Smooth
Guinness Africa
Client: Born Social
2024For Guinness Africa’s latest Smooth campaign, created by Born Social, the brief was to compose a vibrant, energetic track that celebrated the brand’s bold new look. The music needed to match the pace, colour, and spirit of the updated visual identity.
How We Made It
Our goal was to bring the vibrancy of the Guinness Smooth brand to life through sound. Drawing from the tactile, colourful visuals of the ad, we created a percussive, energetic track rich with organic textures, vocal layers, and sonic flair. To complete the project, we recorded the smooth, characterful voiceover in-house.
