Sound OnSound OnSound On
Guinness Africa - Chill. Tilt. Pour
Commercials / Sound Design
Client: Born Social
2024In collaboration with Born Social, we created a distinctive three-sound sonic identity for Guinness Africa – designed to capture the ritual of the pour and the bold, expressive energy of the brand. A sound that’s full of character, culture, and charisma.
How We Made It
Each sound – The Chill, Tilt, Pour – reflects a key moment in the Guinness experience. We paired this with a music bed inspired by African rhythm and atmosphere, celebrating Guinness’ cultural presence across the continent. The result is a sonic identity with boldness, depth, and undeniable resonance.
