Guinness Africa - Chill. Tilt. Pour
Client: Born Social
Roles: Music & Sound Design
Categories: Commercials, Sound Design
Year: 2024
Molecular Sound created the sound design and sonic identity for Guinness Africa, in collaboration with Born Social. We built it from the ritual of the pour: three signature sounds, Chill, Tilt and Pour, over a music bed drawing on African rhythm.
The Brief
Guinness has a ritual to the way it's served, and across Africa it's a real cultural presence, not just a drink. The job was to turn that into sound: a sonic identity for Guinness Africa built around the pour, bold and full of character, that felt of the place rather than dropped on top of it.
The Sound
We broke things down into three moments and gave each one its own sound: the chill, the tilt, the pour. Together they work as a three-part identity, so the brand can use a single sound or the full sequence depending on the moment. Under that sits a music bed drawing on African rhythm and atmosphere, there to reflect how present Guinness is across the continent rather than to decorate it.
What We Delivered
A tookit of memorable Chill, Tilt and Pour sounds, plus the music bed that features underneath socials content.
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