Sky Sports - Refresh

Sky Sports came back with a new logo and a new line, Feel It All, and the music had to move with it. The theme was already established, so this was never about a new identity. It was about range. The channel covers a slow Sunday build-up and a last-minute winner in the same hour, and the existing set only really did one of those. Sky needed cues that ran from atmospheric and ambient through to dramatic and powerful, and still read as Sky Sports at every point on that scale.

We went back to the core Halo theme and remixed it into a suite of idents that reflect the diverse energy of Sky Sports' coverage, blending cinematic textures with dynamic rhythms into a palette that works across different sports and different times of day. The melody is the constant. It survives being stripped back to a pad and it survives being pushed into full percussion, so the brand stays recognisable while the tone changes with whatever is on screen.