Sound OnSound OnSound On
Fox Sports Rebrand
Idents / Sonic Branding
Client: Fox Sports Australia
2018Fox Sports Australia underwent a significant rebrand in 2018, aiming to unify its diverse sports coverage under a cohesive sonic identity. The objective was to create a versatile brand anthem that could be adapted across various channels and applications, enhancing brand recognition and audience engagement.
How We Made It
We composed a dynamic brand anthem designed for flexibility and adaptability. This core composition was crafted to be remixed and reworked, ensuring it could seamlessly fit the unique energy and tone of different sports broadcasts. The result is a consistent yet versatile sonic branding toolkit that reinforces Fox Sports Australia’s refreshed identity.
