Sky Sports Mix Channel Ident

A fresh take on sports music.

We were approached by Sky Sports to create a positive, catchy track that would differentiate the new channel from the competition and hook in listeners.

We approached the project with a deep understanding of the emotional impact of music in sports. We wanted to create something that was upbeat and energising, but also different from the typical sports themes that viewers have come to expect.

To do this, we combined electric guitars, hand claps, and vocal shouts to create a high-energy track that perfectly captures the excitement of sports. The result is a unique and memorable sound that will have viewers tapping along.