Sound OnSound OnSound On
AFC Club Anthems
Sonic Branding
Client: AFC
2024The Asian Football Confederation is the governing body of football across 47 member nations. For its 2024 rebrand - including three men's tiers and the launch of the Women's Champions League, we were commissioned to create new anthems and sonic logos, our most ambitious project to date.
How We Made It
We composed unique melodies for each league, serving as their core sonic logos, while maintaining a cohesive sound across the AFC brand. Collaborating with musicians from AFC regions, we recorded live strings and brass in Sydney and a 102-voice choir in Colombo, amplifying the anthems' dynamic and grand qualities.
