Sound OnSound OnSound On
The Sound of RNIB
Sonic Branding
Client: RNIB
2024We collaborated with RNIBto create a meaningful and inclusive sonic identity – designed to resonate with and reflect the blind and partially sighted community. This included a sonic logo, brand track, and sound assets for RNIB Connect Radio, grounded in empathy, warmth, and representation.
How We Made It
We worked closely with blind and partially sighted individuals, recording real voices speaking “R N I B” to form the sonic logo’s foundation. A four-note melody, co-created with blind musician Abi Baker and mixed by Grammy-nominated engineer Hector Mestre, shaped a brand sound rooted in community and connection.
