The Sound Of Premier League
Sonic Branding
Client: Premier League
2021We collaborated with the Premier League to craft a new anthem and sonic identity that embodies the passion and unity of football. Inspired by British musical heritage, the composition aims to resonate with fans worldwide, enhancing the matchday experience with an authentic and timeless sound.
Our challenge was to capture the emotional journey of this colossal audience, amplifying the anticipation and excitement of matchday, with a sonic expression that was authentic, optimistic, instantly recognisable and timeless.
Premier League Sonic Logo
We assembled a world-class team of musicians, engineers, and conductors to record the theme at Abbey Road Studios. Capturing the power and prestige of the Premier League, the score was performed by a full orchestra and mixed with cinematic precision to create a sound worthy of the global stage.
Sonic Flex
Alongside the main theme, we created a suite of bespoke versions to support the Premier League’s wider ecosystem – from Fantasy Premier League to the Hall of Fame and ePremier League. Each variation was carefully crafted to retain the core identity while flexing to fit distinct moods, platforms, and audiences.
Credits
- Dave ConnollyComposer
- Kojo SamuelMusical Director
- Isobel GriffithsStrings, Brass & Woodwinds
- Matt ColtonMastering
- Adam DurbridgeStudio Engineer
- Nick WollageEngineer
- Broadcast MixingIan “Arge” Hargest
- Sally HerbertConductor & Orchestrator
