Hoka - Fun By Nature
Hoka - Fun By Nature
Client: Mr Pape
Roles: Music Composition
Category: Commercials
Year: 2023
We teamed up with MR PAPE to create a bespoke track for HOKA's Fun By Nature campaign. The brief was all about capturing the feeling of being outdoors – energetic, light, and grounded in the joy of movement within nature.
How We Made It
In just 24 hours, we wrote the lyrics, composed the music, recorded vocals, and mixed the final track. The result is a feel-good, flowing piece that syncs with the film's choreography and sunny vibe. It's already resonated widely – with over 2 million views and counting.
The spot has passed two million views, and the track struck enough of a nerve that people started asking for it as a full song rather than just a piece of ad music. That's the rarest result for a commercial: the audience wanting more of the sound, not skipping past it.
