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Hayu Sonic Logo
Sonic Branding
Client: Nomad Studio
2023In collaboration with Nomad Studio, we developed a bold and sassy sonic logo for Hayu, the reality TV streaming platform. The goal was to encapsulate the brand’s essence—drama, sass, aspiration, inspiration, and emotion—into a distinctive audio signature that resonates with its audience.
How We Made It
The sonic logo opens with a sharp finger snap, setting the tone with attitude and style. It’s followed by a bold “hey” shout – confident, direct, and full of personality. Together, they form a punchy, instantly recognisable sound that captures the spirit of the Hayu brand.
