Hayu Sonic Logo
Hayu, Amplify The Everyday
Client: Nomad Studio
Roles: Sonic Branding, Music Composition
Category: Sonic Branding
Year: 2023
Molecular Sound partnered with Nomad Studio to create a bold, sassy sonic identity for Hayu, the streaming platform dedicated entirely to reality TV, distilling the brand's cheeky, aspirational energy into a single unmistakable sound.
The Brief
The brief: capture the essence of Hayu's rebrand, a brand built to add drama, sass, aspiration, inspiration and emotion to every moment of the day, in a sonic logo confident enough to carry the platform's new "stream the dream" personality across every touchpoint.
How We Made It
We built a sonic logo from two simple, instantly recognisable elements: a sharp finger snap for attitude and style, followed by a bold "hey" shout for confidence and personality. Together they form a punchy signature sound that captures the spirit of the Hayu brand.
The Sonic Logo
The sonic logo opens with a sharp finger snap, setting the tone with attitude and style. It's followed by a bold "hey" shout, confident, direct and full of personality. Together, they form a punchy, instantly recognisable sound that captures the spirit of the Hayu brand.
Launched in 2016, Hayu is NBCUniversal's dedicated home for reality TV, now streaming in more than 45 countries and home to The Real Housewives, Below Deck and Vanderpump Rules. The new sonic identity gives every one of those moments a single, unmistakable sound.
