FIFA Training Centre Sonic Logo

FIFA Training Centre is a learning platform, not a broadcast property. The sound had to carry the authority of the FIFA name without borrowing the noise of a matchday, and it had to do it in about four seconds, sitting in front of hundreds of pieces of coaching content without wearing out.

The mark is built to be heard hundreds of times by the same people, so restraint does most of the work. It resolves with the logo rather than running underneath it, and it takes its authority from FIFA itself rather than from crowd noise or stadium cues, which would have pulled a coaching platform back towards broadcast. Short enough to sit in front of any piece of content on the site, and plain enough that it does not start to grate on the tenth listen.