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FIFA Training Centre Sonic Logo
FIFA Training Centre Sonic Logo
Client: FIFA
Category: Sonic Branding
Year: 2022
The Brief
Molecular Sound worked with FIFA to develop the sonic logo for FIFA Training Centre, the organisation's official football education platform for coaches, referees, analysts and medical staff.
The Brief
FIFA Training Centre is a learning platform, not a broadcast property. The sound had to carry the authority of the FIFA name without borrowing the noise of a matchday, and it had to do it in about four seconds, sitting in front of hundreds of pieces of coaching content without wearing out.
