EDP - Sonic Logo

EDP is an energy company that has moved decisively into renewables, and the sonic logo had to land that shift: a company that makes power, but a modern and clean one. It had to sit alongside a visual identity that was already designed, work in a few seconds, and hold up across markets that don't share a language.

The visual identity came first, so the logo had to fit a mark that already existed rather than lead it. It resolves in a couple of seconds and carries no words, which lets one version travel across every market EDP operates in. The tone is deliberately light rather than heavy, closer to a signal than a fanfare, so it can sit at the end of a film or in front of a product without dominating either.