D Igi24 Sonic Branding Idents Molecular Sound

Digi24 - Sonic Identity

In collaboration with Kemistry, the Digi24 sonic identity brief was to come up with a news theme that was fresh and modern, stepping away from the usual traditional news style. Simultaneously, the theme still needed to convey a sense of authority and trust,as well as complement the exciting, bright, visuals.

Agency: Kemistry
Head of Production: Richard Churchill
Creative Director: James Mobbs
Set Design: Trond Olav Erga
Motion and Brand Design: James Mobbs, Callum Jackson
Music and Sound Design: Molecular Sound
Ident Grade: Matt Jones
Digi24 Executive Editor: Robert Florea
Digi24 Design Leads: Costel Băbuș, Sorin Popa






Sonic Branding


Short Ident, Music Bed & Blip

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