Sound OnSound OnSound On
D&AD Festival Film
D&AD
Client: JKR Global
2025For the D&AD Festival, we helped shape a standout sonic identity built around live performance. The brief was to create a rhythmic signature that felt bold, expressive, and unmistakably D&AD – something that could flex across the festival and elevate its most iconic moments.
How We Made It
We composed a guide drum part designed to sync perfectly with the visual identity. We then collaborated with renowned drummer Bob Frame to add his own creative take on the parts. The result became a modular toolkit of rhythmic motifs – used not only in the main festival identity, but also across award nomination films and additional assets.
