Made - Never Ordinary

Never Ordinary Sound Design

At Molecular Sound, we partnered with independent creative agency Rokabye Stuudio to create bespoke sound design for Made's new digital campaign, Never Ordinary. The ads are a celebration of creativity and originality, and emphase the importance of making statements, obsessing over details, and being daring in design.

To bring this vision to life, we had to create sound that felt otherworldly and hyper-real, yet still organic and tactile. Our team of experienced sound designers recorded real foley sounds from each of the featured products and manipulated them using various sound processing tools. The result is a unique and immersive sonic experience that perfectly captures the essence of Made's Never Ordinary campaign.