Sonic Branding Glossary



Rita Horta

A Sonic branding glossary

In the ever-evolving world of branding and marketing, staying well-versed in the terminology is crucial. Sonic branding, the strategic use of sound to connect with consumers, has its own set of specialized terms and concepts. In this comprehensive glossary, we'll explore and define the key terms you need to know to navigate the fascinating realm of sonic branding.

1. Sonic Logo

A Sonic Logo is a short, distinctive sound or melody that represents a brand. It's designed to create instant brand recognition and evoke specific emotions.

2. Branded Music

Branded Music refers to original compositions or songs created to encapsulate a brand's personality and values. This music is used consistently across marketing materials.

3. Soundscapes

Soundscapes are immersive auditory environments created to enhance the brand experience in physical spaces (e.g., retail stores) or digital environments (e.g., websites and apps).

4. Voice and Tone

In the context of sonic branding, Voice and Tone refer to the choice of voice actors and the manner in which they deliver messages, defining the brand's auditory personality.

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5. Sonic Identity

A Sonic Identity encompasses all sonic elements that make up a brand's unique auditory signature, including the Sonic Logo, Branded Music, and Soundscapes.

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6. Jingle

A Jingle is a short and catchy song often used in advertisements to promote a brand or product.

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7. Audio Branding

Audio Branding is the strategic development and use of sonic elements to create a consistent and memorable brand identity.

8. Sonic Cue

A Sonic Cue is a brief, distinctive sound or melody used in user interfaces, notifications, and other digital interactions to convey information or feedback.

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9. Sonic Strategy

Sonic Strategy is the deliberate use of sound to achieve specific branding and marketing objectives, encompassing all sonic elements used by a brand.

10. Sonic Guidelines

Sonic Guidelines are a set of rules and recommendations that define how a brand's auditory elements should be used consistently across various media and platforms.

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11. Sensory Branding

Sensory Branding explores how all sensory elements, including sound, sight, touch, taste, and smell, contribute to a brand's identity and consumer perception.

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12. Sonic Brand Audit

A Sonic Brand Audit is an evaluation of a brand's current use of sound to determine its effectiveness and potential areas for improvement.